I'm from - Rice Cream [50g]

I'm From Rice Cream is a velvety moisturiser built on rice extract from Yeoju, Korea — a comfortable, non-greasy cream that seals in hydration and leaves skin feeling smooth and plump, in a generous 50g jar.

I'm From Rice Cream at a glance

The step that makes the rest of your routine work

Moisturiser is the least glamorous step in a routine and arguably the most important, because it does something no serum or toner can: it seals. Hydrating ingredients — hyaluronic acid, rice extract, glycerin — draw water to the skin's surface. Without an occlusive layer on top, that water evaporates. In air-conditioned environments and Kuwait's dry indoor air, an unsealed hydrating routine can leave skin drier than doing nothing at all. This cream is what stops that happening.

Rice extract contributes amino acids, B vitamins and antioxidants, supporting a gradual improvement in how smooth and bright skin looks. The velvety, non-greasy texture is the practical selling point — rich enough to be genuinely occlusive, light enough that most people can use it morning and night without feeling heavy or looking shiny.

A note on the jar format: jars are pleasant to use but expose the product to air and fingers each time. Use clean or dry hands, or the small spatula if one is included, and keep the lid closed properly. This matters less for a formula like this — with no light-sensitive actives such as retinol or vitamin C to degrade — than it would for a treatment product, but it's still good practice.

On expectations: this is a good, well-tolerated daily moisturiser. It hydrates, protects and improves skin's appearance over time. It is not an anti-wrinkle or brightening treatment, and rice extract — while genuinely useful — is a conditioning ingredient rather than a corrective active.

How to use it

1. As the last skincare step (before sunscreen in the morning), take a small amount.
2. Warm it between your fingers and press into the skin.
3. Use morning and night, or at night only if your skin runs oily.
4. Apply to slightly damp skin for better hydration retention.

Browse the full I'm From range at EmartGCC.

Frequently asked questions

Is it too heavy for oily skin?

Most oily skin tolerates it, though you may prefer it at night only. Oily skin still needs moisturiser — skipping it often makes skin produce more oil to compensate for dehydration.

Do I need it if I already use the toner and serum?

Yes, and this is the step people most often skip. Toners and serums draw water into the skin; a moisturiser seals it in. Without that final layer, especially in air conditioning, much of the hydration simply evaporates.

Will it brighten my skin?

Modestly, and mainly through hydration — well-moisturised skin reflects light better and looks less dull. For pigmentation-level brightening you'd need a dedicated active like tranexamic acid, niacinamide or vitamin C.

Can I use it around my eyes?

Yes, it's gentle enough for the eye area. Apply lightly and avoid getting it directly in the eyes.

Does the jar affect the product?

Jars expose product to air and fingers, so use clean hands and close the lid firmly. It's less of a concern here than with light-sensitive actives like retinol or vitamin C, which degrade faster in jar packaging.

How long does 50g last?

Roughly two to three months with twice-daily use. A small amount covers the full face — most people use more than they need.

Buying I'm From in Kuwait

EmartGCC supplies 100% original I'm From with free standard home delivery across Kuwait, usually next day. Areas beyond Fahaheel and Jahra carry a 3 KD delivery surcharge. Cash on delivery is available, and unopened items can be returned within 14 days.