Anua - Rice 70 Intensive Moisturizing Milk (150ml)

Anua Rice 70 Intensive Moisturizing Milk is the moisturiser of the Rice line — a lightweight milk that softens and hydrates without the weight of a cream. It is the sealing step for anyone whose skin is dry but who cannot bear a heavy moisturiser in the heat.

Anua Rice 70 Intensive Moisturizing Milk at a glance

"Intensive" in a light texture — is that a contradiction?

It sounds like one, and the resolution is worth understanding because it affects whether this product will suit you.

How rich a moisturiser feels and how well it works are not the same thing. Heaviness comes from occlusive and emollient content — oils, butters, silicones. Effectiveness comes from the combination of drawing water in, softening the surface, and slowing evaporation. A well-built light formula can do all three without the weight.

What a light milk genuinely cannot match is a rich cream's performance on severely dry or barrier-damaged skin, where the missing element is lipids rather than water. If your skin is flaking, stinging and tight, this is not the right product — the 3 Ceramide Panthenol Moisture Barrier Cream is, because ceramides replace what is actually absent.

For everyday dryness and dullness, particularly in a hot climate, this is the more practical choice — and the moisturiser you apply twice daily beats the better one you skip because it feels unpleasant at 45 degrees.

Where the rice extract fits

Rice extract hydrates and conditions, with a characteristically softening feel and mild antioxidant activity. It is the same ingredient anchoring the Rice 70 Glow Milky Toner. Any "glow" is the result of smoother, better-hydrated skin reflecting light more evenly — a real effect, and not pigment correction. Rice extract does not fade dark spots.

The 150ml size, and the neck

A larger bottle changes behaviour. It makes it realistic to use this on your neck, chest and arms as well as your face — areas that get the same UV exposure, show ageing early, and are skipped precisely because facial moisturiser feels too precious to spread that far.

How to use it

1. Apply as the final step of your routine, after serum, onto slightly damp skin.
2. Press it in rather than rubbing.
3. Include the neck and chest.
4. Sunscreen over it in the morning.
5. After a shower, apply within a few minutes while the skin still holds water.

Frequency: twice daily, no limit.

Layering for drier skin

If this alone is not quite enough in winter or heavy air-conditioning, do not abandon it — put a hydrating serum underneath rather than switching to something heavier. The 7 Rice Ceramide Barrier Serum under this milk covers both lipids and water while keeping the light finish.

Which Anua moisturiser should you choose?

Browse the complete Anua range at EmartGCC.

Frequently asked questions

How can a light milk be "intensive"?

How rich a moisturiser feels and how well it works are different things. A well-built light formula can hydrate, soften and slow water loss without weight. What it cannot match is a rich cream on severely dry or barrier-damaged skin, where lipids rather than water are missing.

Is it enough on its own for dry skin?

For everyday dryness, usually yes. For flaking, stinging, genuinely compromised skin, layer a ceramide serum underneath or use a richer cream.

Will it brighten my skin?

Only in the sense that smoother, better-hydrated skin reflects light more evenly. Rice extract contains no pigment-correcting actives and will not fade dark spots.

Can I use it on my body?

Yes, and the 150ml size makes it realistic. The neck and chest in particular are worth including.

What is the difference between this and the Peach milk?

Texture is similar; the actives differ. This one softens and hydrates with rice extract. The Peach milk carries niacinamide, so it does brightening work this one does not.

Can I use it with retinol or exfoliating acids?

Yes, with no restriction, and it is a comfortable final layer on nights when you use an active.

Is it suitable for oily skin?

Yes. The light texture suits oily skin, and oily skin still needs moisturiser — skipping it often makes oiliness worse.

How long does 150ml last?

Around two months at twice daily on face and neck.

Buying Anua in Kuwait

EmartGCC supplies 100% original Anua with delivery across Kuwait, usually next day, cash on delivery available and a 14-day return window on unopened items. Keep it out of direct sunlight.